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Discover the customer conditions, cultural forces, and scientific signals that reveal where the next category-defining market will emerge.

• See why GLP-1 was inevitable before it became obvious.
• Identify where the same pattern is forming next.
• Apply the Convergence Readiness Model to unlock Blue Oceans in your portfolio.
• Convert customer context into a category thesis and capital decision.
• Build the Fourth Pillar required to stop chasing markets and start defining them.

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