Commercial Systems Architecture for Pharma & Life Sciences.
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Speaking Engagement Snapshot #1:
NEXT Pharma Summit
Dubrovnik, Croatia
Session Title: Funnel to Flywheel: The Customer-Centric Commercial Model
Description: Alongside the traditional dimensions of product and brand factors, HCPs are increasingly making prescribing decisions based on experiential factors. To meet this moment, CMOs and Modern Marketers must extend their focus from customer acquisition campaigns to also drive customer retention and expansion behaviors. In this session, attendees will be introduced to the case for urgency in making the essential evolution from the transactional “funnel” to the customer-centric “flywheel” commercial operating model.
Attendee feedback
"...Redefined what it means to be customer-centric in 2025"
"Wayne Simmons (Pfizer) just redefined what it means to be customer-centric in 2025.“CX can’t be a monolith. CX can’t succeed in a vacuum. We are all in service of customer acquisition....This was not just another CX talk!" -- Conference Organizer
Speaking Engagement Snapshot #2:
Medallia EXPERIENCE `25
Las Vegas, NV
Session Title:
Driving Commercial
Excellence through CX
Customer Experience Management must evolve from reactive pain point management to driving measurable business impact. This session introduces a bold, commercial approach — integrating customer context into marketing, sales, and revenue operations. Learn how a customer excellence function breaks silos, fosters collaboration, and positions customer experience management as a vital force in the corporate revenue engine, commanding equal footing with marketing and sales.
"Session OSAT: 9.8 (WOW!)"
-- Customer Advocacy Director, Medallia
Attendee feedback
"Loved it. Favorite one so far. My favorite sessions at Medallia Experience are the ones that push the envelope for how to think about cx."
"I liked the concept of the flywheel and highlighting how customer perceptions and guided by their usage of other brands that are likely in unrelated industries."
"Really relevant content in my space. Good presentation and insights that smack of authenticity."
"I love the visuals with the doctor and interactions with multiple brands. I want to replicate that for my company"
RECENT ENGAGEMENTS
Successfully activating global audiences across industries and disciplines.
2025 NEXT Pharma Summit, Dubrovnik, Croatia
2025 Pharma CX Marketing Summit, Philadelphia, PA
Reuters Pharma USA 2025, Philadelphia, PA
2025 Customer Connect Expo, Keynote, Las Vegas, NV
2025 Medallia Experience, Las Vegas, NV
2025 Transformational CMO & Retail Assembly
12th Pangora Pharma CX Summit, Princeton, NJ
2024 C&S Life Sciences Leadership Summit
2024 Pharma CX Marketing Summit, Philadelphia, PA
2024 Transformational CMO & Retail Assembly
Authenticx Voices24 Keynote, Indianapolis, IN
1OTH Pangora Pharma CX Summit, Princeton, NJ
2023 Pharma CX Tech Summit, Princeton, NJ
HFS Research, GenCX Roundtable, NYC, NY
2023 CXM360 Conference, East Lansing, MI
CXPA CX Leaders Advance, Washington, DC
2022 Pharma CX Summit Keynote, Pharma CX Reimagined
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