A Solopreneur Serving Pharma & Life Sciences through Coaching. Speaking. Insights.

Customer Excellence INSIGHTS

The Customer Excellence Agency

The Thinking Behind The Agency


This series provides context on why the Agency exists, how Customer Excellence became the unifying force behind the work, and what it means to operate as a trusted partner across the pharma and life sciences ecosystem. It offers a window into the philosophy, lived experience, and strategic convictions that shape the Agency’s approach to turning customer-centric ambition into culture, ways of working, and commercial systems.

As your Customer Excellence partner, I turn customer-centric ambition into culture, ways of working, and experience delivery systems that become durable sources of commercial impact and enterprise value.

[ABOUT] Advancing Human Health through The Pursuit of Excellence in Service of Science™

January 9, 2026
The Founding Philosophy of The Customer Excellence Agency Founded on the conviction that scientific brilliance only becomes human impact when excellence is engineered into leadership, culture, and experience delivery. This is a philosophy of rigor, responsibility, and reverence for the people science exists to serve.

[FAQs] The Customer Excellence Agency

December 29, 2025
[FAQs] The Customer Excellence Agency REFERENCE: Clear answers to the most common questions about Customer Excellence Activation, why it matters now, and how it works in practice.

[PRACTICE NOTE] A Founder's Story: An Outsider’s Perspective, Earned from the Inside

By Wayne Simmons • December 26, 2025
[PRACTICE NOTE] An Outsider’s Perspective, Earned from the Inside REFERENCE: “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life”

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CX3.0--Fit for Pharma™ BOOTCAMP

A hands-on, executive-level bootcamp designed to help pharma leaders operationalize CX3.0 as a commercial capability—embedding customer experience directly into field performance, omnichannel execution, and journey-based growth


Author-led | ½ Day | 1 or 2-Day| Also Available in Keynote and Tailored Formats.

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