A Solopreneur Serving Pharma & Life Sciences through Coaching. Speaking. Insights.

Customer Excellence INSIGHTS

Customer Experience

Delivering on the Brand Promise Through Experience


This series explores how customer experience becomes the delivery system for brand when it is treated as infrastructure rather than output. These insights challenge superficial CX programs and surface the leadership, organizational, and operational systems required to make brand promises real in the lives of customers.

As your Customer Excellence partner, I turn customer-centric ambition into culture, ways of working, and experience delivery systems that become durable sources of commercial impact and enterprise value.

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[PRACTICE NOTE] Stronger Together—A Path to a Better Future for CX

February 25, 2025
[PRACTICE NOTE] Stronger Together—A Path to a Better Future for CX REFERENCE: “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life” 
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[PRACTICE NOTE] Bespoke: The Future of Experience Measurement

By Wayne Simmons • January 24, 2025
[PRACTICE NOTE] Bespoke: The Future of Experience Measurement REFERENCE: “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life” Operations (OPS) Bold Move #9: Reimagine Experience Measurement
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[PRACTICE NOTE] Unlock “Experience Alpha” through Customers for Life Marketing

By Wayne Simmons • January 21, 2025
[PRACTICE NOTE] Unlock “Experience Alpha” through Customers-for Life Marketing REFERENCE: “The Customer Excellence Enterprise: A Playbook for Creating Customers for Life” Chapter Three: The Customers for Life Imperative

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CX3.0--Fit for Pharma™ BOOTCAMP

A hands-on, executive-level bootcamp designed to help pharma leaders operationalize CX3.0 as a commercial capability—embedding customer experience directly into field performance, omnichannel execution, and journey-based growth


Author-led | ½ Day | 1 or 2-Day| Also Available in Keynote and Tailored Formats.

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