A Solopreneur Serving Pharma & Life Sciences through Coaching. Speaking. Insights.
Pharma’s New Consumer-Grade Imperative:
An Executive Briefing for Commercial Leaders
A catalytic, 60-90 minute strategic briefing for intact teams of Chief Commercial Officers, Chief Marketing Officers, and Senior Brand and Commercial Leaders.
Author-led | 60-90 MINUTES | Available in Keynote and Tailored Formats.
Consistent.
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As your Customer Excellence partner, I turn customer-centric ambition into culture, ways of working, and experience delivery systems that become durable sources of commercial impact and enterprise value.
Program Overview
What to Expect in the Executive Briefing.
Consumer-Grade Has Reset the Bar for Pharma Commercial Engagement.
Explore the urgency of rewiring pharma mental models and commercial systems around the modern HCP customer context to close the gap between prescribing intent and the realization of care.
The Consumer-Grade Imperative Executive Briefing introduces how pharma’s commercial challenge is no longer about awareness, reach, or message quality alone. It is about making the structural and systemic changes needed to ensure that brand promise, product value, and real-world experience align strongly enough to convert prescribing intent into sustained patient care with consistency and at scale.
Topic 1: The New HCP Customer Context.
Reframing Who the Customer Has Become
- How expectations, pressures, and points of comparison have fundamentally shifted
- Why legacy engagement models no longer earn relevance or trust
- What “consumer-grade” truly means in a regulated, omnichannel environment
Topic 2: Five Numbers Reshaping Pharma Commercial
Decode What's Driving the Urgency.
- Non-obvious signals revealing where prescribing intent breaks down
- Indicators of effort, friction, and momentum loss beyond traditional KPIs
- Why these numbers increasingly determine growth, persistence, and credibility
Topic 3: Six Building Blocks for Consumer-Grade.
Internalizing What Has to Change.
- How brand, field, access, and enablement models are being reshaped
- Why these shifts require redesign, not incremental adjustment
- What happens when commercial systems evolve faster than operating modelsWhy CX Programs Stall and What Must Replace Them
Topic 4: The Fourth Pillar of Commercial Excellence
The New Shape of Commercial Excellence.
- Why experience delivery has become commercially decisive
- How it complements Sales, Marketing, and Launch Excellence
- What it means to embed experience directly into the commercial model
Case Review – Field Impact Framework.
An applied real-world case illustrates how a global pharma organization incorporated consumer-grade thinking into the field force, resulting in:
- Reduced burden across the commercial ecosystem
- Improved call quality and intent to prescribe
- Stronger alignment between brand promise and delivery
Who This Briefing Is For
Designed for intact leadership teams accountable for commercial outcomes and enterprise credibility, including:
- Chief Commercial Officers
- Chief Marketing Officers
- Heads of Brand, Franchise, and Portfolio Strategy
- Senior Field and Sales Leaders
- Commercial Transformation, CX and Strategy Teams
What Leaders Take Away
Participants leave with:
- A shared framework for aligning brand, product, and experience as one value proposition
- Clear visibility into where value is being created or leaked across journeys
- A leadership-level understanding of experience delivery as a commercial discipline
- A sharper case for why operating model change, not messaging refinement, is required
Session Formats
Catalytic learning to elevate the alignment and readiness of Intact leadership teams:
- 60-90 minute executive briefing
- No pre-work required
- Designed to provoke alignment and establish urgency
- In-Person or Remote
- Ideal for Off-Site Keynotes
- Author-led. Practitioner-proven.
Get Started Today.
Get the Playbook.
